NewsManager: Measuring Success
NewsManager is provided by Adfero, the UK's leading dedicated online news provider.
Offering Communications Professionals a solution to managing the systems required
to undertake the work, NewsManager brings all of the components into one service.
Backed by a strong Customer Service ethic, NewsManager provides those in the PR
and Communications industry a service incorporating Press Cuttings across the National,
Regional, Trade and Consumer media; Online Monitoring; an extensive Media Contact
database and integrated email distribution system; and an integrated Media Planning
service. And all this provided in one easy to use system with a market-leading approach
to Client Management!
NewsManager allows you to track and monitor mentions of you and your competitors
through our extensive print press cuttings service, online monitoring and press
release tracking.
Once you've received your coverage, you can then undertake Evaluation of your coverage,
through circulation, volume, impact, tone and many other customisable criteria.
Reports can then be produced to relay the results on in a highly presentable format,
ensuring your workload is minimised.
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With a database of over 50,000 UK media contacts, NewsManager provides you with
a simple and easy way to distribute your press releases.
With an integrated full HTML email system, press releases can literally be sent
with just a few clicks of your mouse.
Combined with the power of the NewsManager CRM system, tracking your contact with
journalists has never been easier.
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Allowing you to anticipate the news agenda, the Planning section incorporates the
very latest in monitoring 'future news'.
Previewing forthcoming feature schedule's for 100's of key publications, with submission
deadlines, you have the opportunity to pitch-in and influence the news stories being
written, providing your organisation's voice to the debate.
Combined with an upcoming events calendar relating to your industry, you can be
sure to get the timing of your communications activity right every time.
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